As the owner of a beauty salon, you may be wondering whether it makes sense to offer products for sale in the salon. The answer is a resounding yes! Here are some reasons why it makes so much sense:
Additional income: By selling products you can increase your income and generate additional sources of income for your business.
Customer Loyalty: By offering quality products to your customers, you show that you care about their well-being and beauty. This leads to higher customer loyalty and satisfaction.
Marketing: Having products from well-known brands in the studio can also help market your studio. Customers who are enthusiastic about the products will recommend it to their friends and family, which in turn can lead to new customers.
Personalization: By selling products in the studio, you can also offer your customers personal advice and respond individually to their needs.
There is no hard and fast rule regarding the percentage of sales value above which it makes sense to offer products in the studio. It depends on many factors such as the type of business, the cost of buying and storing products, customer demand and other factors. However, as a rule of thumb, you should make sure that the profit from the sale of the products covers the costs and also generates a reasonable profit for your business.
In summary, it makes sense to offer products for sale in your own beauty salon as it can lead to additional income, customer loyalty, marketing and personalization. It pays to choose the right products and do a careful calculation to ensure that selling products generates a reasonable profit for your business.